As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, beauty and home products. Revolve Group (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. For more information, please visit Revolve Group Translating the brick-and-mortar boutique into a singular online shopping experience, FWRD transcends traditional e-commerce with its combination of first-class customer service and an elite roster of designers ranging from iconic Maisons de Couture to the latest emerging talents. Media Randerson, VP Investor Relations at REVOLVE Group FWRD: Participation in select REVOLVE Group experiential marketing eventsĬlothing credits and exclusive product giveaways Participation in exclusive Brand Ambassador events Initial qualifications have been established to create an open framework with a balanced and diverse approach for members of our community.Įvaluation considerations include, but are not limited to:Ī dedicated in-house team, under REVOLVE Group Brand Marketing division will lead the vetting process.Īdditional incentives will be offered as part of FWRD's commitment to creating a rewarding and engaging experience for its Ambassadors. Collections for winners Marianna Hewitt, Bridget Bahl, Jetset Christina and Maggie MacDonald are set to launch later this year and into 2023. Successful owned brand collaborators, including established Social Mediaverse figures such as Camila Coelho ( Camila Coelho Collection)and Aimee Song (Song of Style) inspired REVOLVE's innovative Brand Ambassador Program, which offers top sellers the opportunity to create a curated clothing collection to be sold on REVOLVE. New ambassadors will be able to apply directly on each retailer site. Ambassadors currently in REVOLVE's Brand Ambassador program are automatically qualified for the FWRD program. The program grew rapidly, becoming one of REVOLVE's top traffic sources, generating incremental net sales, and yielding dynamic data insights. REVOLVE's initial launch of the Brand Ambassadors in 2021 resulted in the onboarding of over 30,000 members and drew a waiting list of 10,000 applicants. Raissa Gerona, Chief Brand Officer, REVOLVE The insights we've learned from them, truly prove the power of influence, and we're looking forward to expanding this knowledge within the luxury space and further strengthening our connection with our customers. It also allows us to open up new relationships with influencers and customers that we didn't already have in our network. The program offers commissions, and exclusive incentives including early access to new brands, participation in exclusive Brand Ambassador promotions, and elevated marketing events.Īfter such a successful launch with REVOLVE's Brand Ambassador program, we're excited to now introduce this highly engaged community to FWRD. The program extends the FWRD community to a wide roster of influencers and everyday customers across a variety of social platforms. The FWRD Brand Ambassador program will further inform the company's connection to and understanding of its customers, brands, and community to build on the incredible success of the REVOLVE Brand Ambassador program, launched in 2021.
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